Wednesday, 21 April 2021

4:00PM - 5:30PM


Don't just pick the fruit, you have to water the tree.

Join us to learn how B2B marketing smarts can lead you to B2B sales success in 2021.

We’ve got an opening keynote from B2B marketing veteran Mark Ritson, followed by an in depth panel discussion and live Q&A.

Next event in Sydney, 21st July 2021 - further dates & locations TBA

What to expect at the events

Mark is joining us to drop some truth bombs in our opening keynote. His opinions are strong, and his experience speaks for itself. Thanks to Mark's experience, perspective and powerful personal brand his mini MBA is packed every year and has been sold to over 12,000 people since launching in 2016. Prepare to see the worlds of marketing and sales collide - register now to secure your spot!

Mark Ritson

Virtual Marketing Professor Marketing Week Mini MBA with Mark Ritson

Cian McClouglin

CEO Trinity Perspectives

Chris Bates

Mortgage Broker Wealthful

Sarah Hayward

Senior Director, Seismic


Sign up to receive details as soon as they are announced!


Wednesday, 21 April 2021

4:00PM - 5:30PM


About the B2B Sales Society

B2B sales can be a tough way to make a living.

It seems like there are infinite ways to ‘sell’ and everyone has a different belief of what to do – and what not to do. Join the B2B Sales Society to learn what’s actually working right now, from real salespeople who are selling every single day.   If you’re a sales professional, entrepreneur, or just interested in sales strategy and tactics that get results – this is the place to learn, to network and to meet like minded professionals.

About our events

Learn from, meet and mingle with some of Australia’s leading B2B sales professionals in unique facilitated discussions. We’ll be openly sharing sales strategies, tactics, hacks and tips, as well as discussing relevant topics such as:   What sales outreach works? What contact cadence should you use? What sales stack is the best to use? How do you create personalisation at scale? What are the most effective sales tech tools today? How much time should you allocate to prospecting? And way, way more on all things sales...

About the Organisers

Mark, Tino and Stuart have been running the B2B Sales Society events for 3 years. The Society was founded on the basis that it could only be a good thing to create a space where B2B sales people can gather to network, gain access to unique perspectives from experienced professionals and hone the craft. All three organisers have done the job themselves, so they know how tough it can be!   Tino spent many years in Financial Services building business development teams to drive rapid company growth. Stuart has developed business for agencies both large and small, as well as for himself as a freelance consultant. Last but not least, Mark is still in the game as a Sales Consultant, working with large B2B orgs to optimise and improve their sales outcomes.

Tino Ho

Chief Commercial Officer

Tino has built a lot of business in his time - working with household names in the Australian financial services sector to build business development functions from the ground up.

Since leaving FSI Tino has been driving the growth of The Social Revolution, as well as working with a range of enterprise software, technology and consultants across the client base.    

Tino is a big fan of challenging  received wisdom in the B2B sector. He enjoys working with businesses to close the sales-marketing gap and educate brands on the importance of being social in modern sales.

Stuart P. Turner

Chief Growth Officer

Stu has been working in digitally focused agencies for many years both in the UK and in Australia. Since realising you could turn the internet into a job, Stu has been educating people, businesses and brands on the value and potential of digital technologies.    

Agency life is one long sales job (or party depending on who you speak to) so Stu is well versed in solution development, consultative sales and basically doing the job right.    

While he would never admit to being part salesperson himself, you can't survive as long as Stu has in agencies without selling something...

Mark McInnes

Sales Capability Consultant

A sales trainer and coach in Australia’s business sector, with a strong focus on the top of the sales funnel, Mark helps his clients to find more customers and engage with them in a credible and ethical way – be it online or via traditional sales channels. Mark is a highly regarded sales professional with over 25 years’ experience in B2B selling environments.

Mark draws heavily on his time in the Australian ARMY as an Assault Trooper where, amongst other things, he guarded the Queen of England. He draws upon some of the techniques and disciplines he gained whilst traveling the world with the ARMY in the development of his unique approach to his business dealings & sales philosophy.

We reach over 500 B2B brands across APAC with our events.

If you would like to become a B2B Sales Society partner, we would love to speak to you. Simply submit your details to the organisers and we will be in touch to discuss how you can get involved.

Have something to share with the Sales Society? Become a speaker!

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Wednesday, 21 April 2021

4:00PM - 5:30PM