Marrying the deep expertise of thought leaders with the large networks of the commercial leaders was the key success in this program, delivering strong results in a challenging market
To kick things off, we facilitated a workshop with the marketing team to map out the customer journey, as well as key touch points and pain points for our target stakeholders.
Once we had a clear view of the customer path to purchase, we could create a process flow to support that journey on LinkedIn, and crucially to move prospects from the online space to offline at appropriate points.
Finally we created a clear measurement framework to allow us to optimise the journey to improve performance once we activated the campaign.
We worked directly with the regional CEO for JAPAC, and an experienced technical sales thought leader within the business to build a content marketing strategy to share both the brand message, and the personalised content required to engage hard to reach decision makers.
Through a combination of interviews, brand content analysis and social media research we mapped a content publishing plan to build a presence with the target audience to share brand messaging and expertise of key challenges faced by the target prospects.
Through a regular cadence of publishing and engaging active members of the target audience, we built a strong presence and engagement with our prospects.
We worked directly with the regional CEO for JAPAC, and an experienced technical sales thought leader within the business to build a content marketing strategy to share both the brand message, and the personalised content required to engage hard to reach decision makers.
Through a combination of interviews, brand content analysis and social media research we mapped a content publishing plan to build a presence with the target audience to share brand messaging and expertise of key challenges faced by the target prospects.
Through a regular cadence of publishing and engaging active members of the target audience, we built a strong presence and engagement with our prospects.
