We planned, created and executed a personal brand development campaign for a senior marketing executive working for an established leading FSI brand

Client A, a senior marketing executive was facing a common challenge for senior business leaders when we began working together. She saw the value and potential of LinkedIn to raise her profile, but lacked the time to activate or manage anything herself. 

Some specific issues we helped Client A to address included:

• Largely organic, undirected network growth resulting in irrelevant connections and irrelevant content in her feed 
• Lack of knowledge of the tools to manage important connections and stay close to them, and no time to learn them 
• Don’t know where to start to create authentic content or to intentionally start building the “right” connections

We ran a series of workshops to kick off this campaign to define and set clear objectives, map out core themes and define exactly whom Client A wanted to get closer to, what she wanted to talk about and crucially, how she wanted to talk about it. 

The personal elements were then aligned with Client A’s role and her employer’s corporate brand messaging. 

To progress toward our objectives, we mapped out a 12 month journey incorporating:

• Targeted, intentional network growth
• Content marketing 
• Training and support on profile management 
• A social media management cadence 

The primary objectives of the first three months was to get into a good rhythm of working to inform Client A what could be achieved within her typical schedule, and to demonstrate the value of consistent, focused effort in the right areas.