I had to work through a way of engaging through my personal brand, or expertise, but I wanted to interweave this with KPMG.
Put them in a room full of people and they will happily (and naturally) be meeting people and networking within 5 minutes.
Put them in front of a camera and tell them you're going live in social however, and you've got a rabbit in the headlights.
The challenge is translating those natural real world skills and that wealth of experience locked away inside most execs into online content can seem insurmountable; availability, fear factor and general level of interest are all common blockers. However as Ted noted in our interview, you've got to remember all we're trying to do is start a conversation:
It's a fact based conversation that blends a unique tone of voice with the corporate brand.
When Ted was pitching his "Ted Talks To" series to KPMG, he had a plan:
Any exec knows how to put a good plan together, so this is a great place to start!
Like many execs, Ted had to overcome a few personal hurdles to get his series started. His biggest worry, and one that many of us share, was a common one:
Am I gonna make a fool out of myself?
Three key things really helped to get Ted's series moving, and can help you too to give execs in your business confidence to get started:
As Ted notes, the social media news cycle is incredibly short, so often there is a disproportionate concern about things blowing up or how to handle negativity.
The key thing to bear in mind here is that once you put something out there, if you set the expectation that your execs are going to engage, they've got to follow through. If they're not comfortable starting a conversation, remember, you don't have to! You can put out content and build social traction in other ways.
Like many execs, Ted had to overcome a few personal hurdles to get his series started. His biggest worry, and one that many of us share, was a common one:
Am I gonna make a fool out of myself?
Three key things really helped to get Ted's series moving, and can help you too to give execs in your business confidence to get started:
As Ted notes, the social media news cycle is incredibly short, so often there is a disproportionate concern about things blowing up or how to handle negativity.
The key thing to bear in mind here is that once you put something out there, if you set the expectation that your execs are going to engage, they've got to follow through. If they're not comfortable starting a conversation, remember, you don't have to! You can put out content and build social traction in other ways.
